Metaphors — How we speak changes how we make.

In the world of high-tech product making most people like rocketship metaphors more than gardening metaphors. But most of us are creating gardens, not rockets. The work we do is not “launched”; it’s planted, grown, harvested, and replanted.

In the software and app design, people often say “ship it.”
It’s an homage to shipping a physical product to someone.